A Canadian-born creative strategist now based in the UK, making the most of dual citizenship through study and work. I’m currently completing a master’s in Creative Advertising at Edinburgh Napier University, with an academic background in Sociology, Art History, and UX Design. This has shaped my interest in understanding behavior and cultural influence, consulting both as insights that create thoughtful, relevant campaigns .

This site brings together strategy-led ideas, copy, and creative experiments, offering a glimpse into how I approach thinking, writing, and building ideas.